Sierra Blanca - Sawubona
Ambassador Programme
"Sawubona" — "I see you" in Zulu, reflecting our commitment to recognize and value every person in our Sierra Blanca community.
The Sierra Blanca Ambassadors Program goes beyond conventional career promotion. We build a values-based movement where competition exists, but it is not the main focus. Personal experience, community, and positive impact are our true essence.
Through our ambassadors, we forge a dual legacy: custodians of the natural environment and advocates for inclusive mountain races. Every step in our mountains contributes to a better future for all.
Our Core Values
Respect: We honor every runner, volunteer, local community, and the mountain itself.
Personal Growth: True success is in the journey taken, not in the podium.
Community: We create spaces where friendship, unconditional support, and experiences that unite us as a mountain family thrive.
Inclusivity: The mountains are for everyone. We break down barriers so that each person, regardless of their background or ability, can find their place on our trails.
Environmental commitment: We are guardians of the mountains that welcome us. We not only enjoy them but also actively work to protect and regenerate them.
Double Impact Initiatives
As an Ambassador of Sierra Blanca, you transform your passion into action with tangible results.
🌳 Project "Plant Your Kilometers" For each participant who registers using your ambassador code, Sierra Blanca will donate a percentage to our reforestation partner in Spain. Your involvement will directly contribute to forest restoration in areas affected by wildfires and deforestation.
🌳 Project "Plant Your Kilometers" For each participant who registers using your ambassador code, Sierra Blanca will donate a percentage to our reforestation partner in Spain. Your involvement will directly contribute to forest restoration in areas affected by wildfires and deforestation.
Responsibilities of the Ambassador
Represent our values: Be an example of respect, support, and inclusivity.
Authentic promotion: Share genuine experiences about careers and the Sierra Blanca community.
Foster inclusivity: Welcome new participants and spread information about accessibility.
Environmental leadership: Promote responsible use of trails and our reforestation projects.
Create community: Build meaningful connections among runners.
Provide feedback: Help us improve the running experience and strengthen our values. Your unique perspective is invaluable. You actively contribute ideas and observations that enhance the Sierra Blanca experience.
Benefits for Ambassadors
Premium Access
Participate for free in all Sierra Blanca races and access exclusive routes and events.
Exclusive Equipment
Receive an ambassador pack with high-quality sustainable technical garments made from recycled materials.
Strategic Visibility
Shine on our platforms by sharing your story and impact as a reference in the community.
Quantifiable Impact
The adapted chair will bear your name, reflecting your commitment to inclusion. Additionally, you will receive a personalized certificate for the trees planted each year thanks to your contribution.
Celebration of Achievements
Attend our annual gala in February, where we recognize your work with certificates and unique experiences.
Valuable Connections
Join a network of runners, sustainable brands, and leaders who share your values.
¿A Quién Buscamos?
Personas apasionadas por las montañas, los senderos y las carreras por montaña, que encarnen el espíritu de Sierra Blanca.
Corredores y corredoras que se identifiquen con nuestros valores fundamentales y los transmitan en su día a día.
Miembros activos de la comunidad montañera, tanto en el entorno digital como en actividades presenciales.
Comunicadores auténticos que compartan historias con sentido y conexión.
Defensores comprometidos con la inclusión, el respeto y la protección del entorno natural.
Colaboradores fiables, implicados con nuestra misión y con ganas de construir algo que deje huella
Committed Hiker / Runner
Requirements: Bring a minimum of 3 new registrations or publish at least 3 pieces of content on social media about Sierra Blanca.
Benefits:
Basic ambassador kit
1 free entry to a Sierra Blanca event on the second Saturday of February (choice of Hiking or Tranpantojo)
Ambassador certificate and impact tracking
Mountain Explorer
Requirements: Bring a minimum of 6 or more new registrations, or publish at least 6 social media posts about Sierra Blanca.
Additional Benefits:
Expanded ambassador kit
2 free entries to the Sierra Blanca event on the second Saturday of February (choice of Hiking, Trampantojo, or Rompepiernas)
Special recognition on our website
Summit Guide
Requirements: Bring 9 or more new registrations, or create at least 9 posts with a high level of engagement.
Premium Benefits:
Complete ambassador collection
2 free entries to the Sierra Blanca event on the second Saturday of February (choice of Hiking, Trampantojo, Rompepiernas, or Destroyer)
1 free night’s accommodation during the event (conditions apply)
Priority treatment at events
Featured profile on our platforms
Invitation to strategic sessions with the organising team
Sierra Blanca Legend
Requirements: From 15 registrations and one monthly content post with high engagement.
Exclusive Benefits:
Premium ambassador collection
3 free entries to any event organised throughout the year
2 free nights’ accommodation during the event (conditions apply)
Opportunity to collaborate on content and communication projects
Priority treatment at events
Featured profile on our platforms
Invitation to strategic sessions with the organising team
Elite Wildcard (By invitation or late application)
For established athletes or highly visible individuals joining after the initial selection process.
Custom benefits based on reach and commitment.
Fast-track onboarding to maximise impact.
Levels of Ambassadors
Application Schedule
Join the Movement
May 2025: Programme announcement and opening of applications
30 June 2025: Deadline for the first round of applications
July 2025: Selection and onboarding of the first cohort of ambassadors
July–December 2025: Rolling applications for Elite Wildcard positions
Throughout 2025–2026: Sierra Blanca races and ambassador activities
February 2026: Impact Celebration (second Saturday): presentation of results, certificates, and commemorative t-shirts
Application Process
Complete the application form.
Explain your connection to mountain running and Sierra Blanca.
Describe how you embody our core values.
Share your vision for creating a positive impact as an ambassador.
Selected candidates may be invited for a brief conversation.
For any inquiries about the Sierra Blanca Ambassadors Programme:
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